The 413th Chamber

I often refer to the importance of understanding the words and phrases buyers use… This is important not only for building a positive outline relationship with your buyers but also for planning effective search engine marketing strategies.

— David Merman Scott, The New Rules of Marketing & PR. Reading through this passage has me considering ways to integrate running lingo and common runner terminology into the content of the site for “Running Buddies.” One potential idea would be for the terms to take place of the buttons/different pages on the site. (“Starting Line” for the home page, “Race Lineups and Rosters” for the cast and crew, etc.)